ECommerce Coursework Essay Example | Topics and Well Written Essays - 2000 words

ECommerce Coursework - Essay Example Turban et al have compared the internet economy to the ecosystem in nature because the users find their own ways and means to generate profits and service the customers. They create an environment conducive to attract the customers and suppliers and make changes as the situation demands. Today the internet has scores of online businesses business-to-business (B2B), business-to-customer (B2C) and customer-to-customer (C2C) and has definite advantages over the traditional way of transacting business (Amit and Zott 2000). However, the internet ecosystem has a business model that has enhanced the value chain and eliminated the dis-intermediaries. There are various business models that operate on the internet each having its own advantages and benefits for the participants. This is because the internet is an open and non-proprietary platform for collaboration and communication. It has allowed free information sharing and close connections with customers and among supply chain or business ecosystems partners’ information systems (Lee and Vonortas 2003). This results in benefits like real time pricing, flexible products and services, low cost of distribution as the intermediaries can be eliminated. The extensive reach and the richness of the information can be maintained between the ecosystem partners. The digital assets for a firm include the information about the customers whereby they are able to provide value across different markets. Information is a source of revenue for the digital economy and this enhances transparency. Business offer virtual online stores where the customers can visit stores, compare prices and take an informed decision. In the digital world keeping pace with the change that is taking place is important and firms must learn to adapt to the changing business environments. Today there are definite value drivers of e-commerce, which refers to any factor that enhances the