Ethos Pathos Logos Essay

A positive Ethos can be created The inner character -Honest -Honorable -Truthful -Fair -Ethical The outward manifestations -Attractive -Charismatci -Expert -Possessing Aristote’s classic plan to create persuasive argument 1- Deliver a story 2- Pose a problem 3- Offer a solution 4- Describe specific benefits for adopting the course of action set forth in your solution 5- State a call to action. For Steve Jobs, it’s as simple as saying  « Now go out and buy one  » Quotations : Base-line = slogan Mission statement : -Defines a company’s basic business and purpose -Ensures employees and all stakeholders are pointed in the same direction. Example :  « Bringing the best to everyone we touch  ». By  « the best  », we mean the best beauty products. The best people and the best ideas. These three pillars remain the foundation upon which we continue to build our  success today. How do I write one ? -Defining what you do -Identifying the core products or services -Determining your value proposition The vision is what the company wants to become. A vivid and clear description of a bright future. Expresses aspirations Describes an inspiring new reality, achievable in a reasonable timeframe Guides internal actions Usually starts with the words  « to become  » or  « to create  » How do I write one ? -Decide what the company wants to become -Establish the critical success factors in the marketplace -Identify strenghts and weaknesses -Clarify the company’s opportunities and threats Pepsi Co Vision Group assignement -Continuous assesment mark -Invent a service and write the vision and mission statements, strategic objectives and baseline for a 5 minute group Powerpoint presentation next week. Vision statement starts with : To be/ become/ create